MER – Place of Ascent

For the MER-Place of Ascent event series, a holistic concept and visual identity were created.

The first techno event of the brand was shaped around the idea of a fictional expedition: a narrative in which imagined artefacts gradually revealed clues about the upcoming event. Through this participatory storyline, the audience became active explorers, uncovering details step by step and thus forming an integral part of the overall experience. On the day of the event, the mystery surrounding the artefacts was resolved, highlighting the central role of the visitors in the unfolding narrative. The project included the design of the visual identity, a social media campaign, and accompanying print materials such as flyers and posters.

The event was promoted on Instagram through a fictional narrative that invited the audience to discover mysterious artefacts supposedly unearthed near the event location, the Wagenhallen. This storytelling approach transformed the promotion into a journey of curiosity and imagination.